Human Centricity in Processes, Systems, and Thinking
- Stories are powerful, listen to them, indulge in them, narrate them, reflect on them
- Utility of a product or service to meet users’ goals (all 3 types) is key
- Perceived or otherwise, Usability is crucial for task success
- There is always more to a situation than what is apparent in behaviour, dig deeper into attitudes
- Context of use changes everything
- Measure accurately and measure the same thing from several dimensions
- How you cut and read your data is critical, make sure the lens is the users’
