Human Centricity in Processes, Systems, and Thinking

  1. Stories are powerful, listen to them, indulge in them, narrate them, reflect on them
  2. Utility of a product or service to meet users’ goals (all 3 types) is key
  3. Perceived or otherwise, Usability is crucial for task success
  4. There is always more to a situation than what is apparent in behaviour, dig deeper into attitudes
  5. Context of use changes everything
  6. Measure accurately and measure the same thing from several dimensions
  7. How you cut and read your data is critical, make sure the lens is the users’